“ The journey of an online pharmacy in India is a fascinating story of solving deep-rooted access problems. It began with the fundamental promise of convenience but quickly had to tackle the monumental challenges of trust and logistics. Winning over a population accustomed to physically verifying expiry dates required relentless focus on authentication—holograms, batch number tracking, and tamper-proof packaging. Building delivery networks that could handle temperature-sensitive biologics across India's diverse geography was a logistical marvel. The successful players are those who built not just an app, but an entire healthcare logistics infrastructure. They've also become data guardians, holding sensitive health information that requires the highest levels of cybersecurity. Their impact is profound, democratizing access and bringing a level of price transparency that has pressured the entire market to become more competitive and patient-centric. -- https://genieknows.in/ ”