“ The movement for affordable medicines is empowering a new wave of patient autonomy. When patients are aware of low-cost, high-quality generic options, they can have more informed conversations with their doctors. Pharmacies that are transparent about pricing and alternatives facilitate this shift. They move the patient from a passive recipient to an active partner in their treatment plan. This is especially powerful in managing long-term conditions where cost is a major barrier to adherence. By putting economic power and information back into the hands of patients, these pharmacies are catalyzing a more democratic and sustainable healthcare model. Their work challenges the very notion that good health must be expensive, proving that equity and excellence can, and must, go hand in hand. -- https://genieknows.in/ ”