“ The scalability of online pharmacy in India has unlocked unprecedented economies of scale, which is directly passed on as affordability. But the next frontier is personalization. The leading platforms are now using data analytics to offer personalized health insights—reminders for flu shots based on location, discounts on relevant supplements, or articles about managing specific conditions. They are creating closed-loop systems where a teleconsultation leads to an e-prescription, which is then fulfilled and delivered, with follow-up reminders built in. This creates a continuum of care that was previously fragmented. However, the sector's future growth hinges on navigating regulatory landscapes and maintaining the highest ethical standards in data usage and marketing, ensuring that the drive for profits never outweighs the core mission of patient safety and empowerment. -- https://genieknows.in/ ”