“ The pursuit of affordable medicines is, at its heart, a moral imperative. It aligns with the ancient Indian principle of "**seva**" (selfless service). Pharmacies that embrace this as a core philosophy often operate with a different energy. Their staff is motivated by purpose as much as by pay. They derive satisfaction from seeing a patient continue their treatment because it is now financially sustainable. They work closely with doctors to identify the most cost-effective therapeutic pathways. This often involves advocating for older, off-patent drugs that are equally effective but far cheaper than newly marketed analogues. By making rational, economical choices easy and accessible, they are correcting a market distortion. Their success is a quiet rebellion against the commodification of health, affirming that the right to treatment should not be contingent on wealth. -- https://genieknows.in/ ”