“ The drive for affordable medicines is also a fight against misinformation. Many patients, accustomed to brand names, distrust generic equivalents. The ethical pharmacy combats this not by pushing sales, but by patient education. They have charts, sometimes even simple demonstrations, to explain drug equivalence and the rigorous standards of the Central Drugs Standard Control Organization (CDSCO). They become educators, empowering patients to make informed choices. This is especially crucial in rural and semi-urban areas, where affordability is paramount and misinformation can lead to catastrophic treatment abandonment. By championing affordability, these pharmacies are actively reducing the economic burden of disease on families, preventing medical poverty, and contributing to a healthier, more productive society. Their role is fundamentally socio-economic. -- https://genieknows.in/ ”