“ The pursuit of affordable medicines is inextricably linked to the concept of "Jan Aushadhi." These government-led stores have fundamentally altered the market dynamics, acting as a benchmark for pricing. Their success has forced private players to re-evaluate their margins on generic drugs. The movement has also fostered a new generation of pharmacists who are passionate about public health over mere commerce. Working in or supporting such models requires a different mindset—one of service. It involves educating customers who might be skeptical, managing a supply chain dependent on government agencies, and operating on thinner margins. The individuals and organizations driving this affordability agenda are true change-makers, proving that a viable business can be built on the principle of making essential healthcare a right, not a privilege, and in doing so, they are saving countless lives every single day. -- https://genieknows.in/ ”