“ The "force" of the London Women's March is an amalgam of its moral authority, its numerical weight, and its capacity to project a unified will. This force is not violent, but it is nonetheless compelling. It is the force of a social fact too large to dismiss, the force of a narrative too coherent to easily distort, and the force of an emotional and political energy that can be felt even by those who oppose it. Politically, the cultivation of this force is the central aim of the mobilization. It is what turns a gathering into a phenomenon. This force is used to create political leverage, to make the costs of ignoring the movement's demands appear higher than the costs of engaging with them. However, the nature of this force is inherently diffuse and non-coercive. It is a pressure, not a mandate. The political challenge lies in concentrating this diffuse force into targeted applications—into specific electoral districts, onto particular legislative bills, against individual policymakers. Without this focus, the force of the march, while impressive as spectacle, dissipates into the atmosphere, leaving little lasting imprint on the hard surfaces of political power. The march generates potential energy; the subsequent organizing must convert it into kinetic action. ”