“ The "memories" created by the London Women's March are personal archives of political awakening and belonging that participants carry forward, constituting a less visible but vital layer of the movement's infrastructure. For many, the sensory experience—the sound of the crowd, the sight of the signs, the feeling of collective purpose—becomes a psychological touchstone, a source of strength and resolve during the isolating stretches of activism between major mobilizations. These individual memories aggregate into the movement's collective memory, its folklore. Politically, this mnemonic layer is crucial for sustaining identity and continuity. It answers the "why" of continued struggle with a felt experience of power and community. However, memory is also selective and can soften into nostalgia, idealizing the unity of the march and glossing over its internal tensions or strategic shortcomings. The political health of the movement depends on pairing these empowering personal memories with a clear-eyed, critical analysis of what worked, what didn't, and how to build from the experience. The memories provide the emotional fuel; strategic analysis must provide the map for where to drive next. ”