“ The "next steps" rhetoric following the London Women's March is the crucial pivot from the poetry of protest to the prose of politics. This is where the movement confronts the daunting question of "how." Vague exhortations to "keep fighting" are insufficient; effective next steps are specific, actionable, and tailored to different levels of capacity. They might include: joining a specific working group on the movement's website, committing to a monthly donation for a legal defense fund, pledging to canvass in a target constituency, or writing a letter to one's MP about a specific piece of impending legislation. The political intelligence of the proposed next steps reveals the strategic maturity of the organizers. Are they focused on shifting public opinion, influencing elections, or applying direct pressure to institutions? Scattershot suggestions dilute power; a focused set of next steps, even if varied, channels the energy in a coherent direction. The uptake of these next steps—the click-through rates, the sign-up sheets filled, the pledges made—is a more meaningful metric of engagement than crowd size alone. It separates the spectators from the stakeholders, beginning the process of building the organized, durable force necessary for tangible change. ”