“ The act of "chanting" during the London Women's March is a primal, collective technology for generating political power and unity. It is the vocal embodiment of the crowd transforming from a collection of individuals into a single, resonant body with one message. The rhythmic, repetitive nature of a chant like "What do we want? Justice! When do we want it? Now!" serves multiple political functions. It simplifies complex demands into an accessible, transferable slogan. It creates a sonic wall that dominates the physical space, claiming it audibly as well as physically. Perhaps most importantly, chanting is participatory and democratizing; it requires no special skill or platform, allowing every marcher, regardless of age or background, to lend their voice directly to the collective statement. This creates a powerful psychological feedback loop of empowerment. However, the political limitation of the chant lies in its simplicity. It can flatten nuance into a binary and risk reducing a multifaceted struggle to a catchy refrain. The challenge for the London Women's March is to ensure the depth of the speeches and the complexity of the signs are not drowned out by the very chants that provide their empowering soundtrack, that the movement's substance always outweighs its slogans. ”