“ In September 2020, YouTube announced that it would be launching a beta
version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts.
On November 1, 2022, YouTube launched Primetime Channels,
a channel store platform offering third-party subscription streaming add-ons
sold a la carte through the YouTube website and app, competing with similar subscription add-on stores
operated by Apple, Prime Video and Roku. As part of YouTube Music, Universal and
YouTube signed an agreement in 2017, which was followed by separate
agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.
At the time of uploading a video, YouTube users are shown a message asking them not to
violate copyright laws. In 2022, YouTube launched an experiment where the company would show users who watched
longer videos on TVs a long chain of short unskippable
adverts, intending to consolidate all ads into the beginning of a video.
In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was
launched as a contest which had finally come to an end, and would shut down for ten years before
being re-launched in 2023, featuring only the winning video.
In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube.
Shortly after the Russian invasion of Ukraine in 2022,
YouTube removed all channels funded by the Russian state.
Since April 2016, videos continue to be monetized while
the dispute is in progress, and the money goes to whoever won the dispute.
The use of Content ID to remove material automatically has led
to controversy in some cases, as the videos have not been checked by a human for fair use.
When this occurs, the content owner has the choice of blocking the
video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements
to the video.[citation needed]
On February 16, 2023, Wojcicki announced that she would step down as CEO,
with Neal Mohan named as her successor. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach
an agreement. After a 2018 complaint alleging violations of the Children's Online Privacy Protection Act (COPPA), the company was fined $170 million by the FTC for collecting personal information from minors
under the age of 13. In response to EU officials requesting that
such services reduce bandwidth to make sure medical entities had sufficient
bandwidth to share information, YouTube and Netflix said they would reduce streaming
quality for at least thirty days as to cut bandwidth
use of their services by 25% to comply with the EU's
request. During the COVID-19 pandemic, when most of
the world was under stay-at-home orders, usage of services like YouTube significantly increased.
YouTube released a mobile app known as YouTube Kids in 2015,
which was designed to provide an experience optimized for children. ”